About Jū Juli

Jū Juli is a street-luxury and sportswear brand built from heritage, resilience, and purpose.

Founded by Jeremiah Johnson, the name Jū Juli honors his mother, Juo Julie Paasewe Johnson, and the strength she represents. With roots in Liberia and a vision shaped in America, the brand transforms culture, movement, and personal stories into designs made to stand apart.

Through the Rarewear Division, Jū Juli creates expressive streetwear that celebrates individuality. Through Jū Juli Sport, we design performance apparel, custom team kits, and athlete collections made for life on and beyond the field.

Jū Juli is more than clothing. It is heritage carried forward, a story you can wear.